Product analytics for developers

Drop in an SDK, track events, and see funnels and retention without extra setup.

What is product analytics?

Product analytics is how you understand what users actually do in your app. It's built on three core concepts:

  • Events — Actions users take, like "button_clicked" or "purchase_completed"
  • Funnels — Conversion paths that show where users drop off
  • Retention — Cohort analysis that shows who comes back and when

Why traditional analytics tools feel heavy

Most product analytics tools were built for enterprise teams with dedicated analysts. They're powerful, but they come with complexity:

  • Complex SDKs with dozens of configuration options
  • Data pipelines that take hours to set up
  • Dashboards that require training to understand
  • Pricing that scales faster than your revenue

If you're a developer shipping a product, you don't need all that. You need to track events, see where users drop off, and understand who comes back.

How Mostly Good Metrics stays simple

Drop-in SDKs

Native SDKs for Swift, Kotlin, React Native, Flutter, and JavaScript. Initialize with your API key and start tracking in minutes.

Events become insights

Track events and funnels and retention just work. No separate setup, no data modeling, no waiting for pipelines.

Built for developers

Clean API, clear documentation, and a dashboard that doesn't require a PhD to navigate.

Honest pricing

Free tier that's actually useful. Paid plans that scale with your usage, not your headcount.

Ready to ship with clarity?

Track events. See funnels. Measure retention. Ship.