Analytics that are mostly good

Track events. See funnels. Measure retention. Ship.

You shipped. Now see what landed. Drop in an SDK and get funnels, retention, and event tracking without extra setup.

Your data stays yours. No ads. No tracking games.

See how it works

Conversion Funnel

Visitors

12,847

Signed Up

4,129

32.1%

Activated

2,847

68.9%

Converted

1,284

45.1%

Visit

Signup

Active

Paid

10% overall conversion rate ↑ 2.3% vs last week

Everything you need, nothing you don't

Built for simplicity. Designed for developers.

Drop in an SDK

Instrument your app with a lightweight SDK. Track events without complex setup or vendor-specific ceremony.

Live Event Stream

Watch events flow in as they happen. Dashboards update as data is aggregated.

See where users drop off

Build custom funnels to track any conversion flow. Finally answer "why aren't they converting?"

Understand who comes back

Cohort analysis that shows you who's sticking around and who ghosted — and why.

Explore raw events

Dig into your data without writing queries. Filter, group, and slice events however you want.

Privacy First

Your data stays yours. No selling, no sharing. We're not in the ad business.

AI-powered

Just ask

Type a question, get a chart. No query language, no complex filters, no training required.

"How many signups last week?"
"Show me daily active users by platform"
"What's the conversion rate for checkout?"

Ask

Total signups

2,847

+18% from last month

Daily signups 2,847

Dec 17 Dec 22

AI Analysis

Signups are up 18% this month. The spike on Dec 18-20 correlates with your Product Hunt launch. iOS users convert 2.3x better than web.

Product Hunt spike +18% growth iOS converts best

Why "mostly" good?

Because we believe in honest marketing.

What we do well

• Count events mostlyIt's in the name and terms of service reliably
• Show you where users drop off (funnels!)
• Tell you who's coming back (retention!)
• Keep your data private
• Not drain your bank account

What we won't pretend to do

• Predict your users' future behavior
• Require a 45-minute onboarding call
• Replace your product sense
• Make you coffee
• Solve all your problems

We're good at what we do. We just don't oversell it.

Start tracking in minutes

No complex setup. No configuration headaches. Just grab your API key and start sending events.

Works with any language or platform
Batch events for efficiency
Custom properties for rich context

curl -X POST https://mostlygoodmetrics.com/v1/events \
  -H "Authorization: Bearer your_api_key" \
  -H "Content-Type: application/json" \
  -d '{
    "name": "button_clicked",
    "user_id": "user_123",
    "properties": {
      "button": "signup",
      "page": "/pricing"
    }
  }'

import MostlyGoodMetrics

// Initialize once at app startup
MgmCore.configure(
    apiKey: "your_api_key"
)

// Track events anywhere
MgmCore.track(
    "button_clicked",
    properties: [
        "button": "signup",
        "page": "/pricing"
    ]
)

import com.mostlygoodmetrics.sdk.MostlyGoodMetrics

// Initialize in your Application class
MgmCore.configure(
    context = this,
    apiKey = "your_api_key"
)

// Track events anywhere
MgmCore.track(
    "button_clicked",
    mapOf(
        "button" to "signup",
        "page" to "/pricing"
    )
)

import MostlyGoodMetrics from '@mostly-good-metrics/react-native'

// Initialize once at app startup
MgmCore.configure('your_api_key')

// Identify user (optional)
MgmCore.identify('user_123')

// Track events anywhere
MgmCore.track('button_clicked', {
    button: 'signup',
    page: '/pricing'
})

import 'package:mostly_good_metrics_flutter/mostly_good_metrics_flutter.dart';

// Initialize once at app startup
await MgmCore.configure(
    MGMConfiguration(apiKey: 'your_api_key')
);

// Identify user (optional)
MgmCore.identify('user_123');

// Track events anywhere
MgmCore.track('button_clicked', properties: {
    'button': 'signup',
    'page': '/pricing'
});

import { MostlyGoodMetrics } from '@mostly-good-metrics/javascript'

// Initialize once at app startup
MgmCore.configure({
    apiKey: 'your_api_key'
})

// Track events anywhere
MgmCore.track('button_clicked', {
    button: 'signup',
    page: '/pricing'
})

Developers who get it

From side projects to growing products — clarity without complexity.

Before MostlyGoodMetrics, our onboarding optimization was mostly guesswork. With clear, trustworthy metrics, we pinpointed friction in our onboarding flow and made targeted improvements—resulting in a 50% reduction in onboarding drop-off. It paid for itself almost immediately.

Cody

@codykerns

Mostly Good Metrics? More like Really Great Metrics. It's super easy to implement, all the analytics you expect, and way more approachable than the big legacy providers.

StickyWidgets

@stickywidgets

Analytics done perfectly! It works exactly like how my brain functions, and surprisingly, so much simpler compared to all the others that unnecessarily complicate things!

Tasks

@mufasayc

Beta pricing - 86 spots remaining!